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A Safer Company LLC

Custom Websites for Small Businesses

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A Safer Company LLC is a professional web design company with years of experience designing and developing the best websites for companies like yours. Our portfolio speaks for us!

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ROI - Return on Investment

Do you know the value of your website?

Web analytics are used to determine the true value and effectiveness of your website to your business. There are many aspects to analytics in assessing website performance, such as using Key Performance Indicators (KPI). Key Performance Indicator is simply one data point that can be used. By comparing KPI numbers with your web goals, you get a sense of a website's ability to engage visitors. KPIs indicate which areas of your site need improving.

  • Visitors per Lead/Sale - How many visits does it take for my website to achieve its goal? Your goal could be to sell something or generate a sales lead. You need to set your goal: Out of every 1,000 visitors,? converts into a lead/sale.
  • Cost per Lead - Once you know Visitors per Lead/Sale, you can figure out the Cost per Lead by totaling the amount you are spending for pay-per-click advertising and SEO services and dividing it by the number of leads generated.
  • Percentage of New Visitors - If you find that your percentage of new visitors is steadily increasing month after month, you must be doing something right.
  • Stickiness - is an indicator of how much of your website visitors are viewing during their visits including the number of pages and how long they stay on each page.

Revealing the hidden benefits of a website

Cost avoidance
Cost avoidance is another area where your website could be helping your business.
  • Reducing the number of phone calls by including the following types of pages on your website:
    • answering frequently asked questions
    • help pages
  • Reduce printing costs by making white papers, annual reports or product catalogues available to download.

Improving RO&I

Determine where people are leaving your website. Review the pages and determine what the potential customer need to see to byu need to Are people abandoning shopping carts? Are visitors emailing you in appropriate numbers? Are visitors abandoning the website at specific pages? Once you have that information you can address the problems, and start to improve website ROI.

Good Website Design should be about
Content and Usability

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