Marketing Your Business
A website is a tool that you can use to help market your business. You want customers to find your website and your business.
Why would someone want to visit your website?
- Determine what your company offers and why someone would want to visit your website. Information about your company like a business plan or business mission statment is a good place to start.
- What will keep people interested in your site and make them want to come back?
- Is your web site easy to navigate?
- Is your web site informative?
- Do you offer anything for free? Free information?
- How can you sent potential customers to your web site?
- Is your website address (URL) listed on all of your business cards, letterhead, invoices, etc?
- Develop ways to constantly build your list of email addresses of customer and prospective customers. Use these email addresses to let them know what is going on in your business - a new product, a sale, a holiday item. Always make your communicaitons look professional.
- Offer free informational newsletters. Constant Contact is easy to use and affordable. Click here for more information about electronic newsletters.
- Make sure that you have are easily found by leading search engines.
- Link to related sites and have related sites link to your site.
Email marketing is a way for customers to learn more about the items your company sells or about new items.
Attracting Visitors to Your Site
Good Website Design should be about
Content and Usability
