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Marketing Your Business
A website is a tool that you can use to help market your business. You want customers to find your website and your business.
Why would someone want to visit your website?
Determine what your company offers and why someone would want to visit your website. Information about your company like a business plan or business mission statment is a good place to start.
What will keep people interested in your site and make them want to come back?
Is your web site easy to navigate?
Is your web site informative?
Do you offer anything for free? Free information?
How can you sent potential customers to your web site?
Is your website address (URL) listed on all of your business cards, letterhead, invoices, etc?
Email marketing is a way for customers to learn more about the items your company sells or about new items.
Develop ways to constantly build your list of email addresses of customer and prospective customers. Use these email addresses to let them know what is going on in your business - a new product, a sale, a holiday item. Always make your communicaitons look professional.