Search Engine Suggestions
How do you get your web site. and your business found by potential customers or clients?
Search engines are one of the primary ways that Internet users find web sites. Search engines are an effective and inexpensive advertising method for your web site. Your web site has the same chance to be found through a search engine as a larger company. A web site with a good search engine ranking may see a dramatic increase in traffic.
A Safer Company is constantly evaluating what search engines use to evaluate web pages. Even though there is no way to guarantee that your web site. will always be listed first, there are ways to help your search ranking. Please remember that major search engines may take up from 4 to 6 weeks to categorize your site and add it to their database.
To increase your web site's rankings:
- Linking your site to other sites
- Having other sites link to your site Very Important to help you be found by search engines faster. Use your key words in the links. For Example: I would ask you to put the following link on your web site: Please contact A Safer Company to design a web site for your business.
- Make sure that the most important information is at the top of your page. Don't make the engines go through lots of images to get to the meaningful content.
- Review your competitor's web sites.
- Do keyword searches on the words you plan to use for your web site and review the sites that you get.
- Make sure your site has meta tags
- Having a descriptive title to each page
- Repeat key words in the body.
- Make your site useful by including links to information
- Tell people about your site
Meta Tags
Meta tags are used for search engines to catalog and rank your web page. Search Engines rate your web site by relevancy to the user's query. The more words that you have that match what the user is looking for, the more of a chance that you will be visited by them.
Meta tags are located in the header section of your web site's html source. This is an example of meta tags to help increase your web site's search engine raking.
<html>
<head>
<title>A Safer Company - Helping you promote your web site</title>
<META name="description" content="A Safer Company can provide you a web site for personal or business uses.">
<META name="keywords" content="A Safer Company, web site, nc, North Carolina, web design, web consulting ">
<META name="robots" content="all">
</head>
<body> .... </body>
</html>
Meta Tags - Key Words
<META name="keywords" content="keyword 1, keyword 2, keyword 3, keyword 4, keyword 5, keyword 6, keyword 7, keyword 8, keyword 9, keyword 10, keyword 11, keyword 12">
The keywords should be the words or phrases your customers might use to find your web site. Keywords can be repeated up to six times but they must not be right next to each other. Search Engines rate your web site by based on the relevancy of the user's query. The more words that you have that match what the user is looking for, the more of a chance that you will be visited by them. The maximum limit of characters in your meta keywords tag is 250 characters including spaces.
Make sure you use these key words in the title and in the text. Put the key words in bold, italics, bullets or <h#> tags.
Meta Tag Description
<META name="description" content="this will be a brief description of your company and why someone should go to your web site. This is the description that may search engines display.">
The Meta Tag Description is simply verbiage that search engines also take into consideration when researching your site to include into their lists. This verbiage should make the end-user want to visit your site. You are limited to around 25 words or 250 characters. You can even repeat the keywords in your description a couple of times.
Meta Tags for Robots
Some search engines use Robots to scans your web site for relevant information including what is in your meta tags, your body content and more. A Robot will only review the pages that you have added this tag:
<META name="robots" content="all">
Title
The title is very important in the search engine cataloging and ranking process. Make sure you make your title descriptive but with 40 to 60 characters.
<TITLE>Business Name - keyword1 keyword2 keyword3 keyword4 keyword5 keyword6</TITLE>
Body
Too many graphics on a web page can cause problems when a search engines tries to catalog the page. Many of the search engines go to body of your web page and catalog the text of your web site. Some search engines read the text to verify keywords found in your Meta tags and Title tags.Some of the major engines just read the first megabyte of text on your page and catalog it according to this information.
A completely graphical web page has no text for a search engine to catalog your web page's content.
Include at least 100 words of text on your web page containing the keywords that are in your meta tags. You can even repeat the keywords in the body text up to 6 times. Search engines suggest that you do not repeat your keywords one right after another, but break them up between other keywords. May sure your key words are visible in the body of your web page.
